DIGICEL
Challenge: When the biggest telecom operator in the Caribbean needs to rebrand, you have to make sure their brand messaging is rock solid. After endless market research and team calls, it was obvious I became part of something much bigger than a mere rebrand.
Goal: One brand message to bring together 33 markets (13M customers)
Solution: Better Together, Digicel's head-on mantra as digital operator
“Jay is one of the best creative minds I have the pleasure of knowing.”
“Jasmin is the best copywriter I have ever worked with! He is fast, creative, and has a great understanding of language and brands!”
HICO-GROUP
Challenge: Business Intelligence (BI) is a highly “technical” industry. It is tough to attract the right kind of talent, partners, and social following. One way of doing it right? By putting out consistent, top-notch content in the digital world.
Goal: Killer content strategy to give the brand a new life online
Solution: 60% year-on-year growth in social engagement, combined with a now-recognizable brand identity in the BI industry (DACH region)
“My go-to guy for creative ideas! The sheer knowledge Jay possesses in the realm of creative content is second to none.”
SHERYL MILLER
Challenge: Create a strong personal brand identity that exudes authority in the UK business coaching industry
Goal: Get a new website done in record time + consult on content strategy after the new brand launch
Solution: 360 brand messaging revamp plus social media strategy that Sheryl can solely implement, adapt, and scale
“I’ve never given someone such a ‘brief’ brief and gotten back something which was just what I wanted. I am utterly blown away. I contacted Jay about a website redesign and he got it done in just 5 days. The new website has everything I wanted and more - way better than the other websites I had been envying. And the copy is so on point. It sounds just like me and my target client.”
LAMIALE
Challenge: Too many e-commerce brands sell lavender sachets at a low price. Lamiale is a luxury product, with the packaging and price to match.
Goal: Create enticing brand messaging for a luxury gift brand
Solution: Complete messaging strategy for Lamiale to back their launch strategy in the EU and the US
“Jay is the content king! You give him an idea, he’ll find a creative way to make it work, even if it’s not what you had initially planned for. His tips are 10x worth the money spent!”
MSFIT
Challenge: Create a personal fitness brand that speaks primarily to women (but not only women). The service also offers consultations as part of personal training, which isn't something every personal trainer does/can do.
Goal: Website redesign + complete brand messaging
Solution: MSFIT's brand new website with super-targeted copy
“Jay is phenomenal. Hands down the best copywriter I’ve had the pleasure of working with and I’ve worked with quite a few. He spends time genuinely trying to understand your brand and to ensure that the copy is aligned to it. He’s a great communicator, works fast and gives 100% with his consultative style and impeccable understanding of brand positioning.”
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