About
Name: Jasmin Alic
Summary: Award-Winning Personal Branding Expert, #1 Ranked LinkedIn Coach, and ex-Copywriter for Fortune 500 Companies
Country: Bosnia and Herzegovina
Agency: Hey Jay, focused on coaching founders and companies to build a strong presence and brand on social media
Founded: Link Up Community, a private educational community for anyone looking to build a profitable business with LinkedIn
Co-founded: Linkbound, a SaaS tool for warm outreach and filtering warm leads from your LinkedIn posts within seconds.
Biography:
Jasmin Alic, widely known as Jay from Hey Jay, is an award-winning personal branding coach and no. 1 ranked LinkedIn expert according to Favikon, Taplio, and Aware. He is followed by more than 340,000 people on LinkedIn. He is the co-founder of Link Up, a coaching community for LinkedIn users, and the founder of Hey Jay—an agency dedicated to elevating brands through innovative social content and marketing strategies.
Professional Highlights
LinkedIn Influence: With a following of over 340,000 on LinkedIn, Jasmin is a prominent figure known for his unique insights personal branding and how to build a business online.
Corporate Collaborations: His impressive portfolio includes work with industry giants such as Microsoft, Digicel, Shell, Dash Digital Cash, Marriott Bonvoy, and many more.
Business Coach: Jasmin is the founder of Link Up, a paid private community for solopreneurs looking to grow both their brand and business.
Advisory Roles: He serves in various advisory roles, providing strategic insights to help businesses grow.
Keynote speaking: Jasmin was ranked Best Speaker at over 40 events, and has traveled the world speaking at conferences, private workshops, and B2B events.
Speaking:
Jasmin is a sought-after keynote speaker who has delivered impactful speeches at events like TEDx Sarajevo In Focus, Linked Summit, Spotlight by Semrush, and numerous other international conferences. He has spoken in over 20 countries, sharing his expertise in LinkedIn strategies and content creation. He was voted Best Speaker at over 40 speaking events.
Teaching: Teaching and Academia
Jasmin's roots in education are profound. He is an award-winning educator and English teacher. Currently, he lectures at the International Burch University in Sarajevo, where he teaches Copywriting to Marketing sophomore and junior students. His commitment to education is reflected in his extensive teaching career and his innovative teaching methods.
Fun fact:
Jasmin used to be a hip-hop artist under the name Bigga and was a member of the rap group MouseMiles with Vedad Mesanovic. He performed on X-Factor and was featured on MTV.
Awards and Recognitions
Jasmin has been acknowledged for his contributions and achievements in the industry, receiving several awards for his innovative approaches and educational contributions such as
Ranked #1 LinkedIn creator in the world in 2023 (Favikon), 2024 (Taplio), and 2025 (Aware).
Ranked #1 LinkedIn growth expert in the world in 2023, 2024, and 2025 (Favikon, Taplio, Aware).
Won Educational Excellence Award in 2016 by Al Nasser School and KSA Ministry of Education.
Won Man of the Year Award in 2025 at the Dama and Dzentlmen Godine awards. (Translated locally: Gentleman of the Year)
Listed as Top 100 Most Influential Men of 2025 by Leadership Up Magazine.
Media Appearances
Jasmin's expertise has been recognized on various platforms:
Podcasts/Interviews: Featured in many famous podcasts like The Futur, The First Customer, and guest lectured at Pretty Little Marketer.
Media Outlets: Highlighted in articles and interviews across numerous high-profile websites like Forbes. Hubspot and many more.
Hey there, it's Jay! 👋
My first name is Jasmin, and if I got a nickel for every time someone butchered my name, I would indeed be a millionaire. Over the years, I just stuck with Jay. Makes everyone’s life easier (millionaire part aside).
I am a copywriter and brand strategist for businesses all over the world in any niche imaginable. Some brand names my work has been associated with in the past: Microsoft, Digicel, Shell, Dash Digital Cash, Marriott Bonvoy, and many more!
You most likely know me from LinkedIn, where I post almost daily. More than 300,000 of you there already! Wow! Anyhow…
Just saying hello on the fly if you're reading this. You'll probably catch me in your inbox or in the next LinkedIn post. Just wanted to tell you you're amazing.
Chat soon!